Procam international officially announced Aeronutrix’s fast&UP as drinks partner – Devdiscourse

Fast&Up, the flagship sports and active nutrition brand of Aeronutrix Sports Products Private Limited, today announced their partnership with Procam International, India’s leading sports management company, as the official energy drink partners to all their IAAF Labelled races that include the Tata Consultancy Services World 10K, the Tata Steel Kolkata 25K, the Airtel Delhi Half Marathon and the Tata Mumbai Marathon.

Fast&Up has inked this prestigious partnership for these proclaimed events within 3 years of its inception. As the energy drink partner to these runs, the brand has successfully placed its name amidst the top brands of India. This association will aid the brand to create awareness and cater to more than 12,50,000 runners nationally. The brand will provide energy drink support with their flagship product Fast&Up Reload to the runners during their run that will provide them with energy and help enhance performance. The partnership is a step forward towards the brand’s aim to revolutionize the way sports nutrition is administered in India.

As running continues to establish itself as the largest mass participation sport in India, procam running events have played a pivotal role in this evolution. From starting a health & fitness revolution that spawned over 1200 races in the country, to creating a springboard for Indian long- and middle-distance runners; these events apart from being an important part of the global running calendar have also become a beacon of humanity and compassion. The events transcend sport to provide equal opportunity participation across a cross-section of society. Today, the Procam events are the single largest sporting platform for charity in India.

Given its leadership position in mass participation sport in India, Procam International has through the years, built phenomenal brand equity partnering with some of the most reputed brands across the world. Brands with a common vision of energizing the sports and fitness revolution the country is currently in the midst of. With this partnership with Fast&Up, Procam welcomes on board a partner who understands the depth of the sport and the need of an athlete – amateur and professional alike.

Fast&Up is spearheading the sports nutrition revolution in India with its wide range of effervescent products, it is the only Indian nutrition brand to be certified with ‘Informed-Choice’ across its flagship products. Effervescent nutrition renders enhanced bioavailability that is an essential element aiding as a performance booster making it an intelligent and better format compared to traditional supplements. The professional running community in Bangalore were the forerunners in adopting this technology, Fast&Up had become their first choice for sports nutrition since it was launched.

Vijayaraghavan Venugopal, CEO, Aeronutrix Sports Pvt. Ltd, said, “We are proud to be associated with Procam. It is a prestigious moment for our entire team to achieve this feat within 3 years of our launch. We are excited to fuel runners across the country in the next year and thank the running community for showing support to Fast&Up, making it a trusted brand for sports in India.”

Vivek Singh, Jd. MD, Procam International, said, “For us at Procam International, runners are our biggest stakeholders. We are constantly striving to ensure an enhanced running experience for our runners and we believe it is the same for Fast&Up. We are delighted to welcome Fast&Up as our energy drink partner and look forward to growing this partnership.”

(With inputs from agencies.)