Procam announces key partnership for long distance events – Sports Business News – InsideSport
Procam International, pioneers of distance running events in India, has announced its partnership with leading fund house Franklin Templeton as Investment Partner for all their four long-distance running events. The association will start with Tata Mumbai Marathon on January 19, 2020.
Franklin Templeton aims to use a digital-first approach to engage the runner community, with innovative offerings towards increased financial security, states a Press release.
Franklin Templeton believes that investing is not a 100-meter dash, but a marathon. There are many similarities in skill, character, and attitude between a successful marathon runner and a successful investor. When one speaks about a marathon runner, the quality that repeatedly finds mention is physical stamina and when it comes to investing as well, it’s about the mental and emotional stamina that is needed to navigate the ups and downs of the market.
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“The growing focus on fitness, health and wellness is evident and certainly a step in the right direction. It is equally important for people to focus on their financial health and wellness. Our partnership with Procam as an ‘Investment Partner’ is an ideal match, as we find a lot of common ground between long-distance running and investing. This includes many aspects like coaching, discipline, resilience, and the ability to master one’s emotions. We encourage investors to participate and excel in their own Marathon of Life,” says Sanjay Sapre, President, Franklin Templeton, India.
Anil Singh, Managing Director, Procam International, added, “The support of our sponsors has been instrumental in the accelerated growth and success of distance running. We have always believed in cementing long-term partnerships, beyond return on investment. It is our pleasure to welcome aboard the globally renowned Franklin Templeton as our Investment Partner starting from TMM 2020. Franklin Templeton draws a synonymous co-relation with running marathons, life, and investments. We are privileged with this visionary approach and as partners, we look forward to providing runners across the globe a new experience.”
The partnership is set to kick off through one of the Franklin Templeton’s key campaign for all TMM 2020 – My Journey Video. It captures a runner’s performance across the duration of the Tata Mumbai Marathon 2020 and highlights key statistics of their pace, and split timings.
Tata Mumbai Marathon 2020 is scheduled for January 19 and the 17th edition is expected to witness over 50,000 participants on the streets of Maximum city.
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